Oz the Great and Powerful premiered at the El Capitan Theatre on February 14, 2013, and with general theatrical release on March 8, 2013, through the Disney Digital 3-D, RealD 3D, and IMAX 3D formats, as well as in conventional theaters. It grossed over $493 million worldwide against a $200 million budget, making it the 13th-highest-grossing film of 2013. The film won the Phoenix Film Critics Society Award for Best Live Action Family Film. Kunis, for her performance as the Wicked Witch of the West, won the MTV Movie Award for Best Villain. Kapner began developing an origin story for the Wizard of Oz after a lifelong interest of wanting to create one for the character. Walt Disney Pictures commissioned the film's production in 2009, with Joe Roth as producer and Grant Curtis, Joshua Donen, Philip Steuer, and Palak Patel serving as executive producers. Raimi was hired to direct the following year. After Robert Downey Jr. and Johnny Depp declined the titular role, Franco was cast in February 2011, with principal photography commencing five months later. Danny Elfman composed the film's score.