30 Minutes or Less is a 2011 American black comedy film directed by Ruben Fleischer starring Jesse Eisenberg, Danny McBride, Aziz Ansari and Nick Swardson. It is produced by Columbia Pictures and funded by Media Rights Capital. Filming took place in Grand Rapids, Michigan, from July to September 2010; and a bank robbery scene was filmed at the vacant Ludington State Bank buildingâ€"most recently a Fifth Third Bankâ€"on James St. in Ludington, Michigan. The film's screenplay was written by Matthew Sullivan and Michael Diliberti, and the film was produced by Ben Stiller, through his production company, Red Hour Films. The film was released on August 12, 2011.